why lego won't make military sets short

THE BRICK HISTORIAN
B r/BrickBuilders • Posted by u/built_in_brick • 2 min read

The real reason LEGO won't make military sets (it's not what you think)

author
u/built_in_brick
Adult LEGO builder of 20+ years · military history nut
▲ 2.4k 💬 318 comments ↗ Share ◇ Save
Military LEGO crossed out with a red X

LEGO will build almost anything. A 7,500-piece Millennium Falcon. The Eiffel Tower. Even tiny muskets and pirate swords.

LEGO swords LEGO muskets LEGO revolvers LEGO Star Wars blasters

All made by LEGO.

But a real tank? A WWII plane? A battleship?

Nothing. Not one in almost 70 years.

That's not an accident. It's a rule. And it started with a war.

In the 1960s, LEGO came to America during the Vietnam War. They didn't want toys that looked like real war. So they made a rule: no military. Ever.

Vietnam War, 1960s

They even stopped using green bricks, so kids couldn't build army stuff.

They still follow that rule today. Their own words:

LEGO, official policy
"We do not produce tanks, helicopters, etc."

Fair enough. Their customer is a 6-year-old.

But that leaves us out.

The ones who grew up on LEGO. Who love history. Who just want a real tank on the shelf. We've begged for a LEGO Abrams for years. We got nothing. Just another Star Wars set we've seen ten times.

So I tried building my own. Two problems:

  • The bricks cost 10x more.
  • The instructions are a confusing mess.

I figured anything that wasn't LEGO was cheap junk.

Then I learned LEGO's patent ran out in 1978. That means other brands can legally make their own sets.

Most are junk. Cheap plastic. Bricks that snap. Missing pieces.

But one brand was different. It's called BrickWar2.

A detailed MOC tank beside a cheap knockoff
Left: an accurate, high quality MOC. Right: the cheap junk most people end up with.

Ex-LEGO designers make the sets. Same plastic as LEGO. The bricks click the same way. They even snap onto your real LEGO.

The BrickWar2 design team
The ex-LEGO designers behind every build.

You honestly can't tell the difference. And they cost less, because you're not paying for the name on the box.

Piece missing? They send it free. Something breaks? Free. 30 days to get your money back. Zero risk.

See the military sets LEGO won't make →
Going viral right now, selling fast
Right now they're running up to 40% off site-wide.
Buy any two sets and they throw in 24 soldiers free. Buy three and you get a free Humvee!
See the sets
Stock is running low. Hurry while it lasts.
★★★★★  4.5 on Trustpilot · 20,000+ builders

Grab yours down below, because these things sell out fast. Don't wait till it's out of stock again. Plus, I don't know when these deals end!

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