why lego won't make military sets

THE BRICK HISTORIAN
B r/BrickBuilders Posted by u/built_in_brick 7 min read

The reason Lego won't touch realistic military sets (it isn't what you think)

author
u/built_in_brick
Adult LEGO builder of 20+ years · military history nut
2.4k 💬 318 comments ↗ Share ◇ Save
Military LEGO minifig and tank crossed out with a red X

Lego will build you almost anything. A 7,500-piece Millennium Falcon. The Eiffel Tower. A working typewriter. Spaceships, castles, pirate ships, even tiny 18th-century muskets.

The range of sets LEGO does build
Almost anything you can imagine. Almost.

In 2010, the company said out loud that conflict in play is "completely natural" and good for a child's development.

LEGO swords LEGO muskets LEGO revolvers LEGO Star Wars blasters

All of it official LEGO.

So when you go looking for a single historically accurate tank, one real WWII fighter, one battleship that actually sailed, and find that in nearly seventy years they have made exactly none of them. It leaves you thinking "where do they draw the line?"

Because Lego didn't skip the military by accident. And the reason goes back further than most people would guess...

During the 1940s through to the 60s, LEGO made wooden and plastic toy guns.

LEGO's early wooden and plastic toy guns

But then something changed...

Back in 1962 Lego was first introduced to the United States so they had to avoid any military themes because they didn't want to increase people's anxiety over the Vietnam War.

They even went as far as not including any green colors except for trees and base plates to make it harder for kids to build military vehicles.

Vietnam War era, 1960s
1962: LEGO arrives in America, in the middle of Vietnam.

This stuck with the company all the way until 1999 when Lego got its first licensed theme. Of course, it was Star Wars which literally says war is in the title & if you're honest about it, is the Second World War with a coat of space paint over the top.

Lego involved more and more weapons into sets especially licensed ones.

In 2010 Lego even put it in writing. In their own words:

LEGO, official policy
"We have a strict policy regarding military models, and therefore we do not produce tanks, helicopters, etc. We prefer to keep the play experiences we provide for children in the realm of fantasy."
LEGO's V-22 Osprey set
The exception that proves the rule.

Their stated aim is to avoid realistic weapons and equipment that children might recognize from real conflicts, so the brand is never tied to glorifying war.

But here's the thing...

For a company whose customer is a six-year-old, that's a completely reasonable choice. Honorable, even.

But it quietly leaves someone out.

The ones who have been building lego since before we can remember. The sets we loved the most as kids were the ones with a fight in them. Starwars, Indiana Jones, anything with a vehicle you can imagine going to war in.

LEGO Indiana Jones set

We've wanted a Lego Abrams, or a Lego Warthog, for over a decade, decades..

But Lego has handed us nothing. Or worse..

The same recycled themes, year after year. Another Star Wars re-release. Another City set he's already seen ten versions of.

The same recycled LEGO sets, year after year

If you've ever stood in that aisle feeling quietly bored by all of it, now you know why. None of it was built for you..

We like Lego too. We just got told what we love doesn't get made.

So heres how i found the perfect solution...

At first I thought: fine, I'll just build something myself. But there are two HUGE problems with that:

  • LEGO on the aftermarket is not cheap. Unless you have a basement full of every brick in every color, you'll be paying 10x retail price, for plastic. Not to mention this means competing with other buyers to source bricks from around the globe.
  • You want cool military builds, that doesn't mean you know how to design something good yourself. And the instructions you can buy online are often extremely confusing & complex, with the designs being fragile, untested, and time-consuming. The complete opposite of what you want.

For years I assumed I was stuck. I figured anything that wasn't LEGO was either illegal, or cheap garbage, or both.

But then I found something…

Most people don't realise that LEGO's patent on the bricks expired in 1978…

LEGO toy building brick patent, expired 1978
LEGO's original brick patent, filed 1958. It expired in 1978.

So, although it feels too good to be true, other companies can legally produce their own high-quality military sets.

But here's what I found out about most "off-brand" brick sets...

The issue with these knockoffs is:

  • They use low-grade, often hazardous plastics to save money, which feel nothing like LEGO. They'll either snap, disintegrate, or bend at a touch.
  • Molds are put together hastily with no care for precision and tolerances, meaning bricks fit together either too loose or too tight (inconsistent clutch power). Who wants their set falling apart the moment they pick it up to show someone?
  • The molds aren't well maintained, leading to serious inconsistencies in color, fit, quality & more.
  • Sloppy manufacturing processes mean missing parts, broken pieces, and other issues.

Now, the concept of a super-cheap off-brand military set is nice, but are the real costs really worth it?

Then I found something, a brand that did things differently...

A detailed BrickWar tank beside a cheap knockoff
Same subject, two different worlds. On the left, an accurate, high quality MOC. On the right, the cheap junk most people end up with.

It starts with the design team.

Over a decade of experience.

Military-obsessed ex-LEGO designers, who got fed up with not being able to make what they really wanted .

The BrickWar design team
The ex-LEGO designers behind every build.

That changes everything, because it means the people making these:

  • Know how to do their job.
  • Care about getting things right.
  • Can competently design a high-quality set that won't fall apart with a touch like a fragile MOC or the Temu junk made by people who don't care.

Every set started as a request from their community. Built from scratch, with months of research & development to get the details right. Quality over speed.

The brand is called BrickWar2.

But i still had one, BIG concern..

What about the bricks? 80% of what makes LEGO good is the build experience, knockoff bricks never feel the same!

I did some research.

They use Novodur ABS. This grade is customized for high gloss, dimensional stability, and precise molding tolerances of within four microns. The exact same as LEGO.

4µm
molding tolerance
0.004mm
clutch precision
100%
LEGO compatible
Material and conformity certificates
Independent conformity certificates on the ABS used.

They use injection molds to a precision tolerance of 0.004mm, matching that famous "clutch power" you get from a LEGO brick, tight and uniform. This is what lets you snap a brick made today onto one manufactured in 1958.

100% compatible with an official LEGO brick.

Most sellers cut the corner you can't see. They call it ABS, but their 0.90 g/cm3 tells that's more likely polypropylene. The plastic they make yogurt with.

Premium ABS sits around 1.05 and that's what Brickwar uses.

Because of that, BrickWars bricks hold 49 MPa of tensile strength while others snap at 32. That's why their studs crack so easy. Material is the foundation. Get it wrong, nothing else matters.

The pellets get fed into injection molds. High pressure, high temp, exact tolerances.

BrickWar injection-molding production line
Inside the factory: every machine checked, every bag weighed.

That's how you get a brick that clicks perfectly, not one that won't come apart, or worse, won't stick together.

Now, I found out their molds are maintained regularly. Every machine is checked.

Because one worn mold ruins a batch. Cheap factories don't check. They just keep running.

The pieces are then packed into numbered bags. Every single bag gets weighed before it ships. If it's even a piece short, it doesn't leave.

They also include extra pieces. Because they'd rather send more than have you 5 hours into a build, missing one.

Temu sellers? Parts thrown in a bag, sealed, shipped. No weigh check. No extras. Good luck.

But what about waste material? Melted straight back in. Nothing goes to waste.

Instructions printed in-house. Sets packed by themselves.

Then shipped from their 3,000 square foot warehouse in Texas..

Close-up of finished brick detail
Up close, the detail holds up.

If you don't care about the specifics, all this means is: you won't be able to tell the difference between their bricks and an official LEGO brick…

In fact, they're so confident about this that they will give your money back if the quality isn't satisfactory. Removing all of the risk!

Brickwar became my staple, I buy more from them than lego now.

LEGO keeps getting more expensive every year. Inflation. Shipping costs. And on top of that they charge you extra just because of the brand name on the box. Like a Star Wars tax on top of everything.

LEGO's price increase over the years

And honestly? They don't even need to lower prices. Demand is so high right now they'd rather just raise prices than open new factories or hire more people. Less overhead, same profit.

None of that affects the quality of the brick. Brickwar just cut the one thing LEGO charges a fortune for. The name on the box. You're not getting less. You're just not paying the LEGO tax.

So whenever someone tells me BrickWar is "too expensive," I'll show them a cheap knockoff first, the difference is obvious in two seconds.

Then I'll calculate how much the exact same set would cost if they purchased the official LEGO bricks.

The same set: official LEGO bricks versus BrickWar, 3 to 5x cheaper

But that's before the custom-printed minifigs, the exclusive weapons & accessories, AND the custom molds they use to make their builds as accurate as possible. All of which is included in the price of the set for FREE.

It comes out to at least 3-5x what BrickWar charges, for the exact same quality.

The response is always the same: "I never realised how much value this company actually provides for the price. It's not expensive, it's cheap!"

On the rare occasion you're missing a piece (i've never even had one after 15+ orders)? They ship a replacement immediately, for FREE. Something breaks? Same thing.

Still not sure?

They've got a 30-day money-back guarantee, no questions asked. So if it isnt what you expected, theres no risk

But don't just take my word for it. They've got over 20,000 customers and counting, and 4.5 stars on Trustpilot from over 700 reviewers.

customer build customer build customer build
Going viral right now, selling fast
Right now they're running up to 40% off site-wide.
Buy any two sets and they throw in 24 soldiers free. Buy three and you get a free Humvee!
See the sets
Stock is running low. Hurry while it lasts.
★★★★★  4.5 on Trustpilot · 20,000+ builders

Grab yours down below, because these things sell out fast. Don't wait till it's out of stock again. Plus, I don't know when these deals end!

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