Creator Content Guide
HOW TO MAKE
CONTENT THAT EARNS.
This guide tells you exactly what to film, how to film it, and how to make the most money from the programme.
Read this once before you start. Everything you need is here.
HOW THE PROGRAMME WORKS
Six steps from joining to getting paid. Here's the full picture.
You're in. You've been selected because we think your content has potential. That's the hard part done.
You have a BrickWar set — tanks, guns, soldiers, jets. Now it's time to make content with it and start earning.
Film videos and take photos. Drop everything into your upload folders — links are pinned in your private Discord channel. This guide tells you exactly what to make.
Our team checks your folders every day. Good content goes live as a paid partnership ad on Instagram using your handle. Our ad budget. Your content.
Every sale from your ads or your personal affiliate link earns you commission. Track it all in your dashboard. Paid to your PayPal every week, automatically.
Consistently strong creators get moved onto a paid retainer — new products every two weeks, a content target, and uncapped commission. We'll reach out when you're ready.
YOUR THREE UPLOAD FOLDERS
Your upload links are pinned in your private Discord channel. You have three folders — use the right one for each type of content. It helps our team move fast and get your content live sooner.
Your finished, edited videos go here. Reels, TikToks, anything you've already cut. Vertical format (9:16), ideally 30–60 seconds. These are what earn you commission from our ads.
Unedited footage goes here. Building clips, close-ups, reactions — anything you filmed. Even if you made an edited video, send the raw clips too. We use them to build our own in-house ads.
Photos go here. You holding the set, the finished model on display, close-up detail shots. High quality, well-lit, portrait orientation preferred. Images are also launched as static ads and earn you commission.
Edited videos and images earn you commission when we launch them as ads. Raw clips are incredibly valuable to us too — we use every second of footage we can get to build our own in-house content. So please send everything you film. Even 10 seconds of the set sitting on a table is useful. The more you send, the more we can do with it.
WHAT TO FILM
Think of it like this: you're showing your new set to a friend. That's the energy we want. No script. No fake excitement. Just real, natural content that feels like something you'd actually watch.
You do not have to show your face or talk on camera. Plenty of our best-performing ads are just the set being filmed creatively. But if you're comfortable talking — do it. It performs even better.
If editing isn't your thing, just film a clean, polished one-take video and drop it in the Edited Videos folder. Walk us through the set naturally, as if you're talking to a friend — no cuts needed. If you do edit, always send the raw clips too. And whatever you filmed along the way — close-ups, reactions, the set from different angles — drop all of that in the Raw Clips folder. We use every second.
HOW TO SET UP YOUR SHOT
WHAT PHOTOS TO TAKE
Photos are launched as static ads and earn you commission too. There's a huge amount of creative freedom here — the more interesting and real the setting, the better it performs.
DO'S AND DON'TS
Keep these in mind every time you make content. Content that breaks these rules will not be approved.
You can mention LEGO by name — but only to make a factual comparison. The right way: "LEGO doesn't make military sets. BrickWar does — and we're 40% cheaper." That's fine. What is not fine: claiming BrickWar is LEGO, saying we're affiliated with them, or saying anything negative about LEGO. Keep it factual and positive. Any content that bashes LEGO or implies we're the same brand will be rejected.
Do
- Film in portrait (vertical) mode — 9:16
- Film in good lighting — natural light is best
- Be yourself — talk naturally, not like a script
- Show the product clearly and close up
- Send both edited videos AND raw clips
- Use your code and link in your own posts
- Ask in Discord if you're stuck for ideas
- Check #top-ads for inspiration
Don't
- Claim BrickWar is LEGO or affiliated with them
- Say anything negative about LEGO
- Over-script or make it sound fake
- Film in the dark or in poor lighting
- Upload blurry or shaky footage
- Film in landscape (sideways) mode
- Post content before we've approved it as an ad
STUCK? ASK THE COMMUNITY.
You're not on your own. There are other creators in the programme filming the same sets. Use that.
We post the best-performing ads in here every week. Watch them. See what style, setting, and tone is working right now. Copy the energy, not the content.
Drop a message saying what set you have and ask if anyone has ideas. Other creators are in there too — someone might have already filmed the same set and know what works.
Drop a specific question in your private channel and we'll get back to you. Just be aware — if lots of people message at the same time, response times will be longer. Check #chat first.
SHARE WITH YOUR OWN AUDIENCE TOO.
On top of the ads we run, you have your own affiliate link and discount code. Every time someone buys using your link or code, you earn commission — completely separate from the ads.
We run your content as a paid Instagram ad using your handle. Our ad budget. Your face. Every sale the ad drives earns you commission — even while you sleep. You don't have to do anything once the content is uploaded.
Post your content on your own accounts. Add your affiliate link and discount code in captions, Stories, pinned comments, and your bio. Every sale from your own audience earns you commission too. Both streams run at the same time.
Say it out loud in every video: "Use code [YOURCODE] for 10% off." Your audience gets a discount. You earn commission on every order. Simple.
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